We get it. The leaves are changing colour, the temperature is getting colder, and your month-to-month profits are packing it in for the season. You can lay low until April, when the Masters gets people golf-minded, or you can take some initiative with your own marketing during leaner months. Just like Happy Gilmore learning to putt so he could compliment his monstrous drive, you need to improve upon your weaknesses and turn them into strengths. The right changes in your marke