Top 5 Trends in Experiential Marketing
There are always news tools and technology that help take your event to the next level. Here are our picks for the top trends in experience-based marketing:
1. Virtual Experiences
Integrating the digital with the physical is a trend we’ve seen rapidly growing in recent years. Think: Virtual Reality headsets. Creating a means for consumers to seamlessly connect their mobile device to your event is an excellent way to generate a lasting impression. Consumers in 2017 are heavily focused on interactive medias—like Pokemon Go, for instance. Creating a virtual experience for your customers is the perfect way to gain traction and popularity.
Tip: If you’re hosting a golf tournament, try configuring a platform that allows guests to navigate through the course digitally.
2. Live Videos
Utilizing Live Videos on social sites like Facebook, Snapchat, and Instagram help bring the experience to your potential customers en masse. Rather than acting as a substitute for attending events in-person, Live Videos offer a way to convince people that they want to attend your future events. Streaming these types of videos will complement your event without taking away from people’s desire to attend.
Tip: Make a “Live” video the day of your event on all your social media accounts in order to maximize it’s reach.
As trends evolve, marketing has become as much as an individual experience as it is public. Whether in virtual or 4D, consumers have begun to demand brands incorporate their individual stories into the company’s—creating a shareable and relateable experience for everyone. This offers a brand the chance to build meaningful relationships with consumers.
Tip: Focus on your customer’s personal stories and how it will simultaneously build your brands presence. Try creating a hashtag for your event to get users to post their own photos using the #HashTag.
4. Artificial Intelligence
For most of us, A.I. is nothing new—we’ve all seen Blade Runner. But the kind of A.I. we’re talking about doesn’t take the form of Harrison Ford in the early 80s; and for that, we are deeply sorry. The artificial intelligence we are talking about involves a more mundane simulation of human intelligence—such as Amazon Echo’s voice recognition or Google’s search engine recommendation. By utilizing A.I., brands can build more personal relationships while simultaneously collecting data and back-end reporting.
Tip: Its all about relativity; don’t go out and spend a pretty penny on something that wont drive results. Be realistic and tactical in your A.I. incorporation. Some may find it beneficial, while others wont.
5. Post-Event Engagement
Engaging with consumers post-event is becoming a large part of the experiential journey. The technologies available nowadays ultimately make this possible by repurposing and expanding the consumer-to-company touch points. Essentially, you want to make sure your event lives on long after the venue doors have closed.
Tip: Share digital memories (i.e. pictures) with the attendees via email or Facebook that were collected on the day of the event.
Please visit www.waypointgolf.com for more information about how our digital platform can help you organize your next event.